I grew up in the healthcare system. As long as I’ve lived, my dad has been a kidney doctor. I remember spending days I took off from school for being sick in his doctor’s office and following behind him as he would greet his patients one by one at a dialysis clinic. I remember watching him take tests to continue his board certification. I remember the lovely nurses who gave me all my shots and took extra good care of me because I was Dr. Thomas’ daughter. It was fun!
I also remember the day my dad came home and told me he didn’t want me to be a doctor. He said that his work was not like it used to be. It was harder and harder to make a living and really impossible to make a life (he was on call all the time).
Despite this lifelong education in healthcare, when I got into venture, it took me a while to start getting excited about healthcare investing because I felt like there was just so much to learn. Like you couldn’t invest in healthcare unless you had spent 10+ years working full-time in a healthcare system. It reminds me of a quote in Angela Davis’ book – Freedom is a Constant Struggle – where she talks about the challenge of getting people interested in building solidarity movements for the people of Palestine. She says: “too often people feel that they are not sufficiently informed to consider themselves an advocate of justice”. And it is so sad.
How much should you really need to know to be an advocate of justice? When a system deliberately obscures how it works so much so that getting involved in it feels “overwhelming” – who does that benefit? The advocate or the status quo?
All that being said, I did start reading about the healthcare system more generally. I was introduced to An American Sickness by a friend of mine and it was such a wild read. My final conclusion was that every single piece of healthcare is intricately linked to another piece in order to reinforce the underlying system. It is impressive and really terrible for citizens. I recommend it to anyone looking for window into the healthcare system.
This inspired me to focus on companies that were building radical healthcare solutions. It bears mentioning the definition of radical which is: of, relating to, or proceeding from a root. In order to fundamentally disrupt our current healthcare system -which is generating unheard-of profits to healthcare leaders while still inflicting economic uncertainty on the masses – we have to get to the root cause of it, which for me meant investing in companies that are challenging the current system with alternative systems.
There has been a lot of ink spilled on how to support emerging managers more generally in VC. A lot of it is written by First Republic Bank’s Samir Kaji. I am really grateful for his writing and think it adds a lot of value and context to this conversation!
One thing that I think is missing from this conversation is the discussion on how to support Black Women emerging managers in VC. I think that Minda Harts writes a lot about how to support black women in the work place generally so that should also been used as a preface to this article – if you have not read The Memo by Minda Harts book, stop now and pick it up! It also adds a lot of value to this conversation and is useful context to have before engaging here.
Also for context, I am writing as experience as a Black Woman in Pre-Seed investing. What Black Women in Series A/B/C+ investing need might be different.
As an emerging manager and a Black Woman, I have been thinking really deeply on ways that I have had people show up for me to get to this point and ways that I wish people would have showed up for me. I wanted to write this down to share tips with people who are exploring ways to support other Black Women in VC. The hope is that every Black Woman in VC who comes after me has an easier ride. Because frankly, these past 4+ years have been a rollercoaster!
1. Answer their e-mails or LinkedIn messages – better yet, e-mail them!
One thing that I still have a chip on my shoulder about is the list of people who when I was first starting out in this industry did not respond to my cold e-mails or LinkedIn messages. I also still remember, fondly, those who did respond. One of those folks was Scott Belsky. I cold e-mailed Scott Belsky and he responded with a single line that included “sending my best”. And let me tell you, that was all the encouragement I needed at that moment. I was so bolstered by that because someone who I saw as “powerful and successful” took time to invest in e-mailing me back.
I wish though, when I was first getting started, that more GPs at funds e-mailed me first. I know that it is not every day that a black woman gets hired in VC, and I think it’s important that the greater VC community – including but not limited to the Black VC community – pays attention to, and celebrates those hires. My request is not even that you do something big like “grab a coffee” or “go on a walk” with that new hire. Instead, it is that you share a little bit of encouragement. These can make a world of difference. An e-mail letting folks know that you see them. Letting them know that you are wishing them well. Letting them know that you are grateful they are in this ecosystem. These are the things I hope younger Black Women in VC get from allies.
2. Support the deals they bring to the table
“Leaders should be evaluated by how many leaders they create and not how many followers they have.”— Win K.H (@wintakh) August 12, 2020
One of the pieces of advice I got when I first got into VC is that – succeeding in VC is relatively easy, all you need to do is “find good deals”. That advice really rubbed me the wrong way. Because in VC, who decides what is a “good deal”? As the old saying goes, one person’s trash is another man’s treasure. I think it is true especially in VC. And in early-stage VC, whoever has the purse strings gets to be the final say on whether or not that is a “good deal”. Because if folks have uniformly agreed that a deal is “bad”, then more often than not, the company does not get access to the capital they need to prove these folks wrong.
So my advice to people who have the purse strings is, critically evaluate what you think is a “good deal” vs. a “bad deal”. For many, I assume that part of the calculus of whether or not the deal you have been presented with is good vs. bad is whether or not you trust the person who has presented you the deal. Why do you trust this person’s opinion so highly? Is it useful to trust this person’s opinion so much more than others’ opinion? Especially on a company that is building a future that none of us can predict?
I think once people critically examine why they green light some deals over others, the bias will start to expose itself.
How can you offer the same benefit of the doubt to people outside of your “circle”? I think one way is to trust that they are bringing some unique insight to their deal that you are not capable of having because of your differing backgrounds. Once you acknowledge their insight, put capital behind it. Let their insights guide deals that you wouldn’t have otherwise invested in and see how they do.
When reflecting on your carrier as an ally, I hope that one of the things you factor in is not how many IPOs or shots on goal you achieved, but how many GPs have you created. How many ideas have you greenlit from URM communities? How much power have you given away in order to create a more equitable (and honestly more interesting!) world?
3. Sponsor their promotions
Over the past four years, I have had the privilege of watching more black women enter venture. I started tracking the growth of this community in 2017 here. One of the things that has been really amazing to watch is the promotion and growth that I’ve seen folks go through from Analyst to Principal. The thing that has been missing though, is the promotion to GP. In almost every case, Black women have only received a GP title if they have started their own funds. This is unsustainable. Partly because, given the wealth inequality in the US, Black women generally have 10x less capital themselves and generally less access to capital than their white male peers.
So why have I yet to see one large VC firm sponsor a black woman’s promotion to a GP? This is unsettling and worrisome to me. I am looking forward to watching this change happen sooner rather than later. A great example of what this could look like is what Jesse at Flybridge built with Lolita Taub. I think it’s such an amazing example of what sponsorship looks like and how it can leverage the skillsets of both parties to create something were 1+1=10.
A few weeks ago, two big things happened. Beyonce dropped Black Is King on Disney+ and an article came out that shared that Kamala Harris has been undermined by the VP Search community for being “too ambitious”.
The attacks on both Black women started immediately. From Beyonce’s art getting critiqued as celebrating imperialistic, capitalist societies to Kamala getting the feedback that she is just too conservative and also too ambitious to serve as a VP pick.
I got really angry by these critiques. Part of it is that, I identify with both of them as a Black woman who also has chosen to work within imperfect systems. (Frankly, if you are a Black woman who participates in the US in any way – buys food/clothes/shelter, you have chosen to work within an imperfect system, but I digress…)
Part of what I (and I assume Beyonce and Kamala) deal with when you choose to become leaders within these systems is the psychological trauma that often occurs as “the only”. We chose to stay within these structures in order to make them more perfect for the many who are kept outside of them.
This labor is painful, mostly invisible and, more often than not, unpaid.
As a result, I’m deeply skeptical of outside critique on this labor. I have received too many disingenuous critiques to take them seriously. I will never forget the feedback I received when I decided to boycott UC Berkeley-Haas School of Business because they only admitted 5 Black kids into the MBA Class of 2020. My classmates and members of the Berkeley-Haas administration shared with me that boycotting isn’t nice or effective, completely dismissing the years I spent on campus working within the system of Haas to help it become more inclusive. It turns out that the boycotts were effective because they figured out how to admit significantly more Black students the following year. I believe that they were most effective because they were done by a previous student who had deeply studied the institution. I knew which media outlets to leak the story to, I knew which people on campus would be my allies, I knew how to navigate the politics among those on campus who would be my detractors.
This is one example of countless others I can point to over my career and I’m sure many fellow Black women have similar stories.
So, before I accept any inkling of negative feedback of Black women who are leaders within imperfect systems, I have come up with a list of questions first to qualify this feedback. Through the qualification process, I hope that it helps all of us understand more deeply how connected we truly are.
The main questions, I have are:
How do we ensure that we are holding every person within the system equally accountable?
Is your critique of this black woman a critique that you also have of every other person who has operated in this way within this system? If you don’t know the answer to that question, why have you chosen not to research others within this system? Do you have unreasonable expectations of the labor of black women compared to the labor of white men?
What about the critique that you have of this other person are you also perpetrating? How are you holding yourself accountable?
Another way of putting this is: What are you asking this person to do/expecting this person to do that you haven’t done? Why haven’t you done it?
There is an episode of The Good Place where they figure out that nobody has been admitted to heaven for the past 500 years. Essentially, they realized that even people who were trying to be so perfect weren’t able to earn enough points to get into heaven because of the negative externalities that their efforts created. I thought it was such a great illustration of how we are navigating a deeply complex world and have to make trade-offs every day.
When we rush to judge without the full context – of both the other person and also of ourselves (true self reflection is hard and too rare), it makes me queasy. I’m not saying that full context removes accountability, I’m saying that full context forces us to move from treating the other party as a symbol to an individual. It also forces us to explore and recognize our own agency.
A few things happened yesterday that got me thinking about this. The first is seeing this post by Jenna Wortham on Twitter. She is referencing the fact that many media companies are now realizing that they have created hostile work environments for black people.
the sad truth about this wave of media reckonings is that it feels way too late — so many talented Black journalists and media creators chose their sanity and moved on. grieving for all their careers / stories.— Jenna Wortham (@jennydeluxe) June 9, 2020
The second was an interesting conversation with my friend who mentioned that she didn’t understand why more white people did not see the importance of racial equality. I responded that this was probably a response born out of their own insecurity. For if there was racial equality and they didn’t have white privilege, where would they be? Would they be worse off than they are now? (answer is probably yes)
This got me reflecting on my own issues with imposter syndrome. And now I think I have a deeper clarity about what that means for me. So many black people have been excluded from racist institutions. As a result, so much greatness has been excluded from racist institutions. Because I have succeeded in spite of this, I am left with a less great competitive set. So my imposter syndrome comes not from the fact that I don’t belong with these other white people, it comes from the fact that maybe none of us belong. Maybe there is a completely different set of black, white, asian and latinX people who – if we had anti-racist systems – would be standing in our places.
So my imposter syndrome is actually not about me feeling less than great. I think I am pretty great actually. It’s about the sadness I have that I could be greater, could get better, could be more challenged if I was given the opportunity to compete with the best. And I believe that many, if not most, of the best are left out and/or pushed out because of racist policies and institutions.
None of us in any of our industries can write ourselves down as the best, the greatest or a member of the “midas list” until the industries themselves are anti-racist. To do the former before the latter is untruthful.
“You’re organizing people to be self-sufficient rather than to be dependent upon the charismatic leader…the most important thing was, and still is in my mind, is to develop people to the point that they don’t need the strong, savior-type leader.” – Ella Baker, 1968
“The good news is that racist and anti-racist are not fixed identities. We can be a racist one minute and be an anti-racist the next. What we say about race and what we do about race in each moment determines what, not who we are. I used to be racist most of the time. I am changing. I am no longer identifying with racists by claiming to be not racist. I am no longer speaking through the mask of racial neutrality. I am no longer manipulated by racist ideas to see racial groups as problems. I no longer believe a black person cannot be racist. I am no longer policing my every action around a white or black judge trying to convince white people of my equal humanity; trying to convince black people I am representing the race well.” – Dr. Ibram Kendi from How to Be Anti-Racist.
This past week was devastating. With the killings of Breonna Taylor, Ahmaud Avery, George Floyd and the countless others who we will never know, it seems like white america has finally decided that black people are important to listen to.
Black people have been and will continue to be important to listen to. I worry though, that in an effort to offload the work of critical thinking, white (and black) people will gravitate to a Black Messiah. Someone who tells them exactly what to think so that they don’t have to think for themselves at all and also helps them offload some of the guilt of participating in a racist society for so long which prevented them from listening to and believing in black people in the past. The work that needs to be done cannot be offloaded onto a black messiah. The work is deep, personal and painful reflection on how your behaviors have contributed to (& if you’re white), and benefited from) white supremacist institutions.
One thing the government has not done in this crisis is shy away from their responsibility to help. I’ve been impressed by their swift action to improve lives of workers and employers through the CARES Act. Startups are eligible for the Payment Protection Plan, so I’ve gotten to watch first hand how this whole experience has gone for them. From navigating which banks to apply through, to receiving the cash in the door, it’s been really wild to observe just how quick this process went!
To share some context on why I was so skeptical, my background is in government! I worked alongside the NYC Department of Education during Hurricane Sandy and saw – first-hand – how immensely slow it took FEMA to invest in the repairs necessary for life to get back to normal for many schools and families across the city. For one school in Queens, it took over 2 years for them to finally receive a FEMA payout. Another example of the failures of government in time of disaster is its lack of response to Hurricane Katrina (if you’re interested in learning more here, check out Treme on HBO which documents the failed work of FEMA and its devastating impact in New Orleans).
So the fact that COVID-19 hit aggressively mid-May and businesses had checks in their bank account less than a month later is really unprecedented. Congress adopted the CARES Act and it was signed into law at the end of May. This created the Payment Protection Plan (PPP). With the PPP, the government essentially authorized forgivable loans of $349 billion to companies in order to allow them to continue employing their workforce despite economic uncertainty.
The CARES Act has an additional provision that allows for a work-share program where if companies have to reduce staff hours, the staff will still qualify for full unemployment benefits. It reminded me of this one article I recently read about Germany. They have a system called Kurzarbeit which essentially is a government subsidy for companies who are experiencing hardship. When companies declare Kurzarbeit, the government pays their employees a portion of their wages for them. So it seems like, with the CARES Act, the US is becoming more like its European neighbors.
This is no surprise for those who study history. It is in times of crisis that the government expands. According to the WSJ, “the pandemic may, like the Great Depression, foster structural policy change that outlasts the calamity itself.”
The PPP has left its mark on public policy for good given the strings it attached to the money it loaned to large corporations and small businesses. These institutions are all now forced to comply with additional regulations that hold them more accountable to the public. Below, I’ve outlined some of my favorites impacts the legislation has had on businesses.
Companies who accepted the PPP are prohibited from preventing their workers to unionize
According to the WSJ, “some companies seeking federal funds are facing restrictions on their ability to oppose attempts to unionize their workforce. One of the new laws states they should “remain neutral in any union organizing effort for the term of the loan.””
Companies who accepted the PPP are subject to audit
Large companies are now subject to audit by the government and all of the companies who accepted the PPP are now on a watchdog list that journalists have been keeping an extra close eye on.
Companies who accepted the PPP are restricted in executive pay
“Businesses receiving aid face government limits on how much they can pay their executives, and the new law says they shouldn’t “outsource or offshore jobs for the term of the loan and 2 years after completing repayment of the loan.””
The bottom line is, after experiencing such an extended period of “late stage capitalism” where it felt like business was an omnipotent agent, COVID-19 was the real test. It shifted the ground beneath our feet and tossed business off its 1st place trophy stand. I think it’s safe to say the fight is over. Business lost and the government won.
The government not only won, but they showed that they can continue to win. The fed chair recently quipped that “when it comes to this lending, we’re not going to run out of ammunition.” The government has started using its power and I’m looking forward to seeing what else they do with it. My hope is that next on the docket for government expansion is permanently strengthening our country’s safety net. We have already seen elements of this across the country as different government agencies have forgiven student loan payments and put a moratorium on evictions. NYC is leading the way with its essential workers bill of rights bill and I think as the crisis continues to stretch, more governments will adopt similar legislation. I look forward to watching government step up in this moment!
One of my goals is to use my voice more. That means owning things I’ve learned with hopes that it can help others. This feels very uncomfortable to me! Anyone who knows me knows that I am more of a show, not tell type of a person. But as I’ve grown more comfortable in my skin, I have realized that I must tell my own story. This gives me serious anxiety – but alas, every time you try something new, it feels unnatural and uncomfortable. So in the name of growth, I’m working through it. A few days ago, I listened to Brene Brown’s new podcast on FFTs (f*cking first times) and that gave me the extra bit of courage I needed to post this.
I hope this post is useful to any and everyone who is trying to figure out ways to demonstrate both to themselves and to others that they are great investors. Without further ado, here we go!
A few weeks ago, I was really excited to see Nate Maslak — co-founder of Ribbon Health — announce his Series A led by A16Z. I met him for the first time almost two years ago when I invited him on my podcast, “Be About It”
I created the podcast to show the world that the companies that fit my thesis could be successful.
My thesis has focused on companies that are building products that give real people more agency over their lives. This can be financial agency, time agency or mental/physical agency.
By demonstrating that my thesis worked, I would also be building my track record.
What is a track record? It is a scorecard of your investments. It is used by LPs (your investors) to determine whether or not you are a “good investor”. Generally, “good” means that your investments continue to grow in value.
As CEO/Founder of this podcast, I was in charge of sourcing companies, ensuring they fit my thesis, finding times to meet with these companies, coming up with thoughtful interview questions and also running all of the mechanics behind the scenes to make the podcast live. I purposefully chose founders who were Pre-Seed because that is Precursor’s focus and also because it holds the most risk. If I could demonstrate to myself and the world that I could pick Pre-Seed companies that would advance, then I must be pretty good at finding outstanding founders & companies.
After spending over a year and countless hours on the Be About It podcast, I was privileged to share time with 15 founders — all of whom I continue to be inspired by. Here is how their companies have grown:
Season 1 (2017) Companies
2017: 7 were Pre-Seed
2019: 3 were Pre-Seed and 4 were Seed
2020: 3 were Pre-Seed and 4 were Seed
Season 2 & 3 (2018) Companies:
2018: 4 were Pre-Seed and 4 were Seed
2019: 1 was Pre-Seed, 3 were Seed, 4 were Series A and 1 shut down
2020: 1 was Pre-Seed, 1 was Seed, 5 were Series A and 1 shut down
One thing I wasn’t expecting was my own growth between my first podcast and the second. In Season 1, I learned so much and brought that into Seasons 2 & 3. You can see it clearly in the numbers — Seasons 2&3 had a higher graduation rate than Season 1.
The portfolio continues to mature and I’m excited to add another to the Series A list with Ribbon!
The thesis behind my podcast — to find companies building meaningful businesses that provide mass markets access to what previously was held by only a few — is the same one I hold today as I enter into a full-fledged investing role at Precursor with the ability to make my own decisions and trust my gut.
It’s exciting to enter into this new role with this track record and I look forward to building upon it — with dollars this time — in the coming years.
The key things that I think are important to building up your track record without money are as follows:
Develop and publish a thesis on what types of companies you like and why
Publicly name companies that fit this thesis
Wait a few years… (I never promised this was going to be quick!)
Follow-up and see if those companies are doing well!
If they’re not doing well, write an article stating what you think went wrong and start at #2 on this list again.
I hope this inspires many of you — particularly those who might not have the accredited investor title or the VC job — an alternative way to create your own track record ❤
Have you also come up with a novel way to build a track record for yourself with limited resources? Or, do you have a company you’d like me to chat with that fits my thesis?
If so, I would love to hear from you!
You can always reach me on Twitter: @sydneypaige10 or via e-mail: firstname.lastname@example.org
Note #1: More inspiration to everyone building, striving and creating who are also worried about owning their own success 🙂
Note #2: More deep dives into the creation tools behind the Be About It podcast if you’re interested here.
Note #3: There were a few additional founders I chatted with and unfortunately their interviews never made it onto the podcast. I’m still a huge fan of them! I didn’t enter them into the calculations above since I never formally processed their interview.
Noted #4: Due to technical difficulties, currently, only Seasons 2 and 3 of Be About It are public.
Since COVID-19 took hold, I’ve been given the privilege of working from home. Now that I have a little more time (no more commute, no more travel between SOMA and Embarcadero and Union Square for meetings, no more “get ready for work” time), I’ve been able to reflect on what I’ve enjoyed in this moment.
That focus on enjoyment has helped curb my anxiety during a time when everything is changing even more rapidly than usual.
I decided to share a list of my favorites here with hopes that it helps some of you as well!
The inspiration behind this list is the amazing Mari Andrew who is able to capture life’s agonies, joys and reflective moments in a way that is viscerally relatable.
#1 Dancing all night to jams that remind me of childhood alongside Janet Jackson and Oprah
#2 Catching up with another person in VC who has decided that this is the time to invest in companies focused on doing good
#3 Scheduling calls with my best friends in Beirut, Los Angeles and NYC to really check-in on each other
#4 Checking my neighborhood facebook group and learning that my neighbor is offering to pick up and deliver groceries for the most vulnerable in our community
#5 Learning that my cat hates slack notifications just as much as I do
#6 Seeing the flood of announcements on Twitter that people are donating money to charities
#7 Being able to join my dance class with my favorite dance teacher from the comfort of my living room + not feel guilty for ducking out early!
#8 Taking an extra moment between e-mails to really understand the feelings behind my reactions instead of just reacting
Given that my inspiration is Mari Andrew, I felt like I had to end with one of my favorites by her from her book, “Am I There Yet?“
In 2017, I wrote out a “thesis” (I know, very VC of me).
In it, I wanted to record to both the world and to myself, a promise
that I was going to focus on founders building companies that give real
people more agency over their lives.
Since I wrote that thesis, I’ve: completed 2 seasons of my podcast,
had 1000s of discussions of entrepreneurs, made 394+ new investor
“friends”, and supported 120+ companies in the Precursor portfolio. I’ve
had all of my systems on overdrive to manage this growth both
personally and professionally so thought it was time for some
Update #1: The underlying premise of my focus on “real people” still holds true to me.
This is unsurprising as I’ve spent the last 10 years of my career on
this same beat. Whether it was advocating for low-income tax filers to
the federal government or building a better CSR practice at a mid-stage
company, I’ve always been interested in how to create systems that make
this economic project of capitalism work better for everyone.
This is where I get the most energy, am most compassionate and think most creatively. In the words of Frida Kahlo:
Like Frida, I can get pretty insufferable — to others and myself — if
I spend too much time thinking about things that are generally in vogue
with cultivated people. Generally, I categorize these things in the
Lofty ideas that have no likelihood of implementation — ie any conversation had at burning man
Mediocre ideas that can squeeze more out of the “maker class” to make the “thinker class” richer
Update # 2: BUT, my thesis is too broad.
If I would have taken a look at the few companies I was really
excited about I would have seen the trend clearly, but alas here we
are. Better late than never. Both of the companies are focused not just
on helping real people access more agency, but on fundamentally altering
economic systems. Essentially, this is a version of the old adage:
Give Someone a Fish, and You Feed Them for a Day. Teach Someone To Fish, and You Feed Them for a Lifetime
How do these companies address economic systems change?
Red Bay Coffee: They source coffee directly from the communities
making it via direct trade. Their company is also a co-op where
employees have ownership.
Lacquerbar: They are focused on giving
nail technicians — a group of workers who have been historically
treated very unfairly — access to premier education that will help them
access new opportunities within their industry. This access also unlocks
a new more equitable way of building and operating nail salons.
My focus is here because my interest is here. I’m interested in
solutions that fundamentally alter our economic system for the better.
The incremental bores and frustrates me. Thinking in big picture gives
An additional piece to this is if you’re building an economic systems
change, you have to be targeting the long-tail, a harder to reach
population that has been negatively impacted by this system. I think
this is a competitive advantage and a huge moat because aggregating this
long tail is so difficult that others can’t figure it out and won’t be
able to copy you.
I have, I think, a good eye for how this can be done in asset-heavy
businesses; however, I think that this can be done in asset-light
businesses as well.
I am on the hunt to find them so that we, at Precursor Ventures, can
invest! If you are building one of these companies, please reach out.
Update #3: I’m realizing that my interests are different than most VCs which makes it even harder.
I’m trying to support the creation of something that is fundamentally
different and untapped. This means that there are few current proxies
for their success. When I was feeling down about this, it was really
helpful to read this from Paul Graham at YC.
…the average investor is, as I
mentioned, a pretty bad judge of startups. It’s harder to judge startups
than most other things, because great startup ideas tend to seem wrong.
A good startup idea has to be not just good but novel. And to be both
good and novel, an idea probably has to seem bad to most people, or
someone would already be doing it and it wouldn’t be novel. That makes
judging startups harder than most other things one judges. You have to
be an intellectual contrarian to be a good startup investor. That’s a
problem for VCs, most of whom are not particularly imaginative. — Paul Graham
One thing I didn’t realize though was how difficult it would be to
divert capital from a widely acceptable “good” investment to a very
polarizing “amazing/terrible” investment.
This is ironic because I think it is this polarizing nature of
companies that can become the bedrock of its success. Revolutionary
ideas are hated by some and loved by others. That’s how some of the
greats were made.
Google revolutionized access to information.
Apple revolutionized access to computers.
Square revolutionized access to banking.
Amazon revolutionized access to commerce.
Shopify revolutionized access to building online stores.
I’m looking to do something on the same scale and think that for it to be done, it can’t be left up to broad consensus.
So that’s where I am now… if this feels incomplete, it is because it
is. Still working through this and looking forward to reporting back on
more findings in the coming years 🤓
Back story: Many VCs end conversations with entrepreneurs who they
decide not to invest in with this phrase. It feels terrible to learn
that your startup isn’t going to get money from a potential investor.
But it can feel like salt in the wound where the person you just spent
1, 2 or 3+ hours with, gives you an open-ended phrase of “support”. The
more generalized the feedback, the less actionable — particularly for
first-time founders who don’t know what to ask of investors who have
passed on investing in their company.
To help entrepreneurs understand what they can come to me for, I hope in this article to outline exactly how I can be helpful.
I’m your girl if you’re looking for an investor who:
1 Is Obsessed with Customers — Particularly those at the Long-Tail. My
entire career has been spent trying to figure out how to serve the
“hard to reach”. I think figuring out how to communicate and serve this
population is one of the biggest challenges organizations face (the
government included) and I have gone through many rabbit holes
unsuccessfully trying to figure out how to do this well. I would love to
help you avoid some of those!
2 Has a Very Different Opinion than Most Investors. As
you might have guessed from my answer to the first point, I have spent
the majority of my career in the public sector. I’m also black. I also
identify as a woman. I also live in Oakland. I did not go to Stanford.
I’ve never worked at Google, Amazon, Uber or Facebook. Can I stop now?
Essentially, name one thing that you think most investors have in common
and I probably don’t have it. So I’m here for you if you are looking
for feedback from someone outside of the status quo.
3 Can Provide Feedback Based off of Employee Experience. I
have never started my own company. I have also never been a CEO. This I
think gives me tremendous empathy for the employee experience. As you
are building your company and have questions around employee
compensation, roles & responsibilities and want to think through
ways to push back against some of the “tried and true” methods and and
want to fundamentally re-think how you can organize your organization
that both empowers employees to do their best work and also creates a
safe environment, I’m your girl.
4 Has an Eye for Process Optimization. When I first
joined Precursor, I had to envision all the ways to create processes for
the firm that could scale not to 1–10 companies, but from 1–100+
companies. I love thinking through big-picture process design that helps
you identify and build towards the goals you seek. As I have been
involved with supporting founders at the Pre-Seed stage, what I’ve found
is that the beginning stage of beginning a company is a lot of
admin — so much admin. So I am happy and excited to help you brainstorm
best practices here.
5 Is Obsessed with Complex Partnership Strategies. I
have never worked in an industry where I had only one stakeholder. That
sounds like the good life! In one of my first roles, I was in charge of
preparing public schools over summer so they were ready to open in the
fall. I had to think about the Principals, the students, the parents,
the district office and many others. I’m used to making sense of,
organizing and processing these complex maps and am happy to help you
think through how best to do that for your company.
6 Has Relationships Across Diverse Talent & Investors. I
never sought out to be “the only” in venture. I know there are amazing
people of color investors, engineers, PMs and founders, and when I first
got to this industry I looked to build coalitions to meet and support
them. I’m happy to help bring these relationships to bear wherever it
can be beneficial for all parties involved.
7 Has Seen Over 100+ Fundraising Strategies. Precursor
has grown now to serve a lot of companies. Out of Funds I and II, we
have invested in over 100 companies. I have seen a lot of permutations
of startup growth — from fundraising strategies, decisions to grow to
profitability to shut-downs. From this bank of information, I think I’ve
developed a healthy amount of knowledge on how to explore any
combination of these steps. Always happy to chat through and guide
founders through the buffet of options available to them.
8 Listens a Lot More than She Talks. I love to
listen and try to come with an open mind to most conversations while
actively questioning opinions and ideas. Talking is less interesting to
me because I know there is so much that I have to learn.
9 Brings Her Full Self to Conversations. The
experience of building something new, asking for help and working with
investors puts founders in a deeply vulnerable position. I am still
figuring out my footing in service of founders, but one thing I try not
to ever do is to compartmentalize your experience or mine in a way that
makes things “easier”. I’m here for the messy, the random and the
real-life conversations that creep into the everyday life of trying to
do something revolutionary — build something from scratch.
10 Can Get You Some Sweet Software Discounts 🙂 I’m good at getting discounts.
Please don’t come to me for:
1 24-hour Support. I’m human, just like you and need
sleep so I can be my best self for you, my family, the Precursor team
and my community. I’m probably not the best person to support you if you
want to talk to me at 3 am, again at 6 am and then once more at noon.
To get the best out of me, expect extremely quick responses from 8am-8pm
and a delay outside of those times.
2 Immediate Feedback. I’m a deep thinker and
journaler! I pride myself in having thoughtful, well-researched feedback
for questions or concerns you might be facing as a founder. To that
end, to get the best out of meeting with me, send me a few questions in
advance that you’d like to discuss and I’ll come prepared.
3 Sunshine and Fairytales. I am very direct and
don’t like to pretend about anything. If you are very conflict-avoidant,
I might not be a great fit for you.