What does an associate actually do?

Now I’ve really got to figure out what’s going on.

Prior to joining Precursor Ventures, my research into Venture Capital had focused on the high level — I followed partners, kept up to date on trends and explored startups I thought were interesting.

In informational interviews with associates I focused too much on questions like, “How did you get this job?”, “What should I prepare for in the interview?”and not enough on questions like, “What do you do all day?”

Once I got the job ( ?) and started asking my peers the third question, I realized the answer varies widely across firms. This is especially true when you take into account the size of the firm. Associates at firms that employ 100s of people have positions that look much different than those at firms that employ <5 people (like ours!)

So I’m going to focus on what associates at firms with <5 people do. As a startup, my role ebbs and flows with the needs of the organization. Overall though, associate roles at small firms can be bucketed into three areas: ops, sourcing, diligence.


In a company with fewer than 5 people, we mirror a lot of the companies we back in that, we are essentially a startup ourselves. So what is operations? Think bizops and you’re about there. In most small firms, the major functions like Finance, Design, Web Development are outsourced and it is the associate’s role to consult, review and improve these areas.

However, the breadth of the operations work can be expansive — from exploring investor CRM systems to building community efforts for the portfolio.


Associates are often tasked with searching for startups that the firm might be interested in investing in. In order to accomplish this, we need to first get a strong pulse of the markets the firm invests in. That means taking many meetings with people who have different vantage points of the same market — founders, other VCs, experts and customers.


Once the startup is found, a lot of research has to be complete in order figure out if the startup has the potential to become a dragon or unicorn. In the Pre-Seed stage, the majority of that research is done on the people and the ideas, not the numbers. So we take time to dig into the founders’ history — who knows them well? How do they rise to challenges? What do their relationships with their co-founders look like? — in order to build a strong understanding of their ability to execute against their vision. We also dig into the ideas by asking questions like, “Are there customers searching for this solution already?”

If I had to pick one thing I didn’t realize would be a big part of my job though, it would be networking. Venture Capital is such a small industry that it still operates a little bit like a club. In order to get in, you have to make yourself known and be known. If you’re an extrovert (like me) that can be a lot of fun!

I hope this was helpful and would love to get your feedback. What did you think?

Learn Something. Pass it on.

I have been in venture capital for almost 10 months. I am still learning, all the time, and want to leave a few breadcrumbs about all the things I’m soaking up as a self-proclaimed VC newbie.

I’m doing this for two reasons:

  1. There is no channel available to learn alongside someone else in VC. I did my research early on before entering into this world — from reading Feld Thoughts to listening to 20 Minute VC. But this information concentrates on VC legends. Where are the voices from those who are still in the stages of becoming? What are they learning? I want to contribute to that conversation.
  2. There are many idiosyncrasies about venture capital that people don’t talk about until you’re “in the circle”. I don’t want to perpetuate this hoarding of knowledge. Through this blog, I hope to lower the barrier to entry for the next guy/gal interested in VC.

So, who is my blog for?

  1. Entrepreneurs who want to know what happens behind the curtains in VC;
  2. Students and career switchers who want to learn if this career is for them;
  3. And for me, so I actually track everything I’m learning.

I plan to get these out every couple of weeks. First blog is coming next week — yay!

If you’re interested in keeping up, please subscribe. And please leave me feedback, comments and questions! The key piece of this is that I’m still learning so I will get some things wrong. I’m looking to you to challenge me.

I hope you enjoy + I’ll talk with you soon!

What I Learned from Breaking the 52 Cups of Coffee Rule in Half the Time

When I heard about the book, 52 Cups of Coffee by Megan Gebhart, the first thing that came to my mind was: That’s Exactly What I Do.

For those who are unfamiliar, in her book 52 Cups of Coffee, Megan explores the insights she gathered from over a year of learning from strangers. Each week that year, Megan had at least one cup of coffee with a person she didn’t know.

I have spent my business school career discovering what I want to do when I grow up. After discovering that where I did my summer internship was not the right fit, I went back to the drawing board. And this time, I committed to doing an extremely thorough search. I know there are worlds of opportunities that I haven’t discovered yet and I didn’t want to leave any stone unturned.

So I signed up for LinkedIn Premium and got to inMail-ing. If I thought your background, current job and/or story was interesting I wanted to talk to you. I set up coffee chat after coffee chat learning stories about people at Google.org to Safeway to LeapFrog to The Westly Group.

In total, I’ve had 55 coffee chats in over 7 months.

My biggest takeaways?

You Will Have More than 1 Dream Company

Have you ever taken the Myers Briggs test? Well I am an isfj with a capital F. I don’t do anything if it doesn’t feel just right. So for me, joining a company that I believe in is absolutely paramount. Through my coffee chats, I discovered that I am passionate about the opportunity to impact the next generation of businesses through joining a venture capital (VC) firm.

When I first explored this space, I thought this was a very small community so I shouldn’t get too excited about a real chance to work at a real VC. Not true. Once I began talking with people, I discovered that every “dream company” of mine, had a sister I didn’t know about. From The Westly Group, I learned about Collaborative Fund. From Collaborative Fund, I learned about First Round Capital. From First Round Capital, I learned about Omidyar Network. The list goes on.

What I’m trying to say to career and job switchers out there is: find a company you believe in. Connect with people who work there. If you fall in love with it, awesome. If you get a job there, perfect. If you don’t, use that passion and those connections to continue to explore other companies that are doing similar work — there are more options than you know!

There’s No Right Way of Doing Things

To be fair, I have been told this for years. But then I got to b-school and was told there is a rule book for everything. My first dream job was to get into the mission-driven Consumer Packaged Goods (CPG) space. So I was told, if you want to go into the mission-driven CPG space, first intern at an established CPG as an Assistant Brand Manager Intern, then once you get the offer stay in that company until you at least make Brand Manager (but no longer than 5 years), then consider exploring mission-driven CPGs.

I didn’t like these rules so I decided to find alternative ways of getting the same result.

And luckily for me, the world of work is changing. Some of the people I talked with had fallen into their line of work by accident and it was only once they got there that they realized they loved it. Others followed a traditional path for 20+ years until their dream job in a different career finally opened up. Then there were the few idealists who (shocker) sounded a little more like me. They had an idea — that seemed to others a bit wacky and unrealistic — pursued it fearlessly and eventually succeeded.

The one commonality? All of them ended up where they wanted to be.

Sometimes You Just Won’t Click — And That’s Ok

Throughout this journey, I had plenty of conversations that didn’t go so great.

In these scenarios it was always one of two things. 1) I was distracted and didn’t come prepared enough. Or 2) The person I was talking with was really busy and/or not that interested in talking with me.

I tried my hardest to make #1 extremely a rare occurrence. Unfortunately #2 was more frequent. However, neither 1 or 2 ever happened when I met with the person face-to-face. It’s so much easier to build an authentic connection with whoever you’re talking to when you’re meeting in person.

But I also learned to become ok with the fact that sometimes I just didn’t connect. One of the most valuable lessons I’ve learned is that not everyone is going to like you. But you need to like yourself. So be authentic every time you show up.